Contemporary Strategy Analysis: Text and Cases Edition 9th by Robert M. Grant – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1119120845
- ISBN-13 : 978-1119120841
- Author:
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and ‘ecosystems’ of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
table of contents:
1 The Concept of Strateg
2 Goals, Values, and Performance
3 Industry Analysis: The Fundamentals
4 Further Topics in Industry and Competitive Analys
5 Analyzing Resources and Capabilities
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change
9 Technology-Based Industries and the Management of Innovation
10 Vertical Integration and the Scope of the Firm
11 Global Strategy and the Multinational Corporation
12 Diversification Strategy
13 Implementing Corporate Strategy: Managing the Multibusiness Firm
14 Current Trends in Strategic Management