BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) – Ebook PDF Instant Delivery – ISBN(s): 9781337407120,1337407127
Product details:
- ISBN-10 : 1337407127
- ISBN-13 : 978-1337407120
- Author: Marcella Kelly , Chuck Williams
Table of contents:
1. BUSINESS NOW: CHANGE IS THE ONLY CONSTANT
2. ECONOMICS: THE FRAMEWORK FOR BUSINESS
3. THE WORLD MARKETPLACE: BUSINESS WITHOUT BORDERS
4. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD
5. BUSINESS COMMUNICATION: CREATING AND DELIVERING MESSAGES THAT MATTER
6. BUSINESS FORMATION: CHOOSING THE FORM THAT FITS
7. SMALL BUSINESS AND ENTREPRENEURSHIP: ECONOMIC ROCKET FUEL
8. ACCOUNTING: DECISION MAKING BY THE NUMBERS
9. FINANCE: ACQUIRING AND USING FUNDS TO MAXIMIZE VALUE
10. FINANCIAL MARKETS: ALLOCATING FINANCIAL RESOURCES
11. MARKETING: BUILDING PROFITABLE CUSTOMER CONNECTIONS
12. PRODUCT AND PROMOTION: CREATING AND COMMUNICATING VALUE
13. DISTRIBUTION AND PRICING: RIGHT PRODUCT, RIGHT PERSON, RIGHT PLACE, RIGHT PRICE
14. MANAGEMENT, MOTIVATION, AND LEADERSHIP: BRINGING BUSINESS TO LIFE
15. HUMAN RESOURCE MANAGEMENT: BUILDING A TOP-QUALITY WORKFORCE
16. MANAGING INFORMATION AND TECHNOLOGY: FINDING NEW WAYS TO LEARN AND LINK
17. OPERATIONS MANAGEMENT: PUTTING IT ALL TOGETHER
People also search:
can businesses use zelle
did busan used to be pusan
why did businesses hire children
did train to busan won oscar
when did blockbuster go out of business