BUSN 10: Introduction to Business – Ebook PDF Instant Delivery – ISBN(s): 9781337116695,1337116696
Product details:
- ISBN-10 : 1337116696
- ISBN-13 : 978-1337116695
- Author: Marcella Kelly
Learn your Intro to Business Course YOUR Way with BUSN! BUSN’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN Online allows easy exploration of BUSN anywhere, anytime – including on your device! Collect your notes and create StudyBits from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Table contents:
PART 1: THE BUSINESS ENVIRONMENT
Chapter 1: Business Now: Change is the Only Constant
Chapter 2: Economics: The Framework for Business
Chapter 3: The WorldMarketplace:Business without Borders
Chapter 4: Business Ethics andSocial Responsibility:Doing Well by Doing Good
Chapter 5: Business Communication: Creating and Delivering Messagesthat Matter
PART 2: CREATING A BUSINESS
Chapter 6: Business Formation: Choosing the Form that Fits
Chapter 7: Small Business and Entrepreneurship: Economic Rocket Fuel
PART 3: FINANCIING A BUSINESS
Chapter 8: Accounting: Decision Making by the Numbers
Chapter 9: Finance: Acquiring and Using Funds to Maximize Value
Chapter 10: Financial Markets: Allocating Financial Resources
PART 4: MARKETING A BUSINESS
Chapter 11: Marketing: Building Profitable Customer Connections
Chapter 12: Product and Promotion: Creating and Communicating Value
Chapter 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
PART 5: MANAGING A BUSINESS
Chapter 14: Management, Motivation, and Leadership: Bringing Business to Life
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