Business in Action 8th Edition (eBook PDF)

Business in Action 8th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0134149483
• ISBN-13 ‏ : ‎ 978-0134149486
• Author: Courtland Bovee, John Thill 

An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! “Business in Action, ” Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. This new Seventh Edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.

Table of contents:

1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12.  Labor Relations
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

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