Business in Action, 10th Global Edition Courtland L. Bovée – eBook PDF

Business in Action, 10th Global Edition – Ebook PDF Instant Delivery – ISBN(s): 9781292721651,1292721650

Product details: 

• ISBN-10 ‏ : ‎ 1292721650
• ISBN-13 ‏ : ‎ 978-1292721651
• Author:  Courtland Bovee

Table of contents:

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

10. Employee Motivation
11. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets

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