Business foundations : a changing world – Ebook PDF Instant Delivery – ISBN(s): 9781260565805,1260565807

Product details:

• ISBN-10 ‏ : ‎ 1260565807
• ISBN-13 ‏ : ‎ 978-1260565805
• Author: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.

The 12th edition reflects the latest developments in the business world – technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact – particularly on global trade, relationships, and career opportunities – that technology has on the business world.

Table contents:

Part 1 Business in a Changing World
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
3 Business in a Borderless World

Part 2 Starting and Growing a Business
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chain

Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce
10 Managing Human Resources

Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Networking

Part 6 Financing the Enterprise
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets

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