Business Communication: Process & Product – Ebook PDF Instant Delivery – ISBN(s): 9781305957961,1305957962
Product details:
- ISBN: 1305957962
- ISBN-13: 9781305957961
- Authors: Mary Ellen Guffey, Dana Loewy
Table of contents:
UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication. UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Resumes, and Cover Letters in the Digital Age.
16. Interviewing and Following Up. Appendix A: Document Format Guide. Appendix B: Citation Format Guide. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar and Mechanics Guide.
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