Business Communication: Developing Leaders for a Networked World – Ebook PDF Instant Delivery – ISBN(s): 9780073403281,0073403288
Product details:
- ISBN-10 : 1260088340
- ISBN-13 : 978-1260088342
- Author: Peter Cardon
Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.
Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.
Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.
Table contents:
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusion in a Diverse Workplace
5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
6: Creating Effective Business Messages
7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
10: Routine Business Messages
11: Persuasive Messages
12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
13: Research and Planning for Business Proposals and Reports
14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
APPENDIXES
A: Punctuation, Number Usage, and Grammar
B: Formatting for Letters and Memos
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