(eBook PDF) Mastering Strategic Management, v. 1.1 by Dave Ketchen – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 145336949X
- ISBN-13 : 978-1453369517
- Author: Dave Ketchen, Jeremy Short
MASTERING THE EVIDENCE: Each chapter now includes one or more “Research Roundups.” A brief paragraph is used to summarize the findings of cutting-edge business research and to explain the implications of the findings. MASTERING ENTREPRENEURIAL STRATEGIES: Each chapter now includes one or more “Small Business Spotlights.” Here we focus on small businesses that have devised unique innovations in order to succeed. This material helps students understand how small firms can make a big impact.
Table contents:
Chapter 1: Mastering Strategy: Art and Science
Chapter 2: Leading Strategically
Chapter 3: Evaluating the External Environment
Chapter 4: Managing Firm Resources
Chapter 5: Selecting Business-Level Strategies
Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 7: Competing in International Markets
Chapter 8: Selecting Corporate-Level Strategies
Chapter 9: Executing Strategy through Organizational Design
Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
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