(eBook PDF) Fundamentals of Media Effects 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1577667859
- ISBN-13 : 978-1577667858
- Author: Jennings Bryant, Susan Thompson, Bruce W. Finklea
Mass media’s potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society’s problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects research–knowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects
Table contents:
- Understanding Media Effects
- Media Effects in Historical Perspective
- History of the Formal Study of Media Effects
- Social Cognitive Theory
- Priming Effects
- Cultivation
- Diffusion of Innovation
- Uses and Gratifications
- Agenda Setting
- Effects of Media Violence
- Persuasion
- Media Effects from Sexually Explicit Content
- Reactions to Disturbing or Frightening Media Content
- Effects of Media Entertainment
- Media Effects on Health
- Mass-mediated Political Communication Effects
- New Media Technologies
- Effects of Minority Portrayals in Media
- Effects of Media Context on Responses to Advertising
- Communication Campaign Effects
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