(eBook PDF) Digital Marketing 6th Edition by Dave Chaffey – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 9781292077611
• ISBN-13 ‏ : ‎ 978-1292077611
• Author: Dave Chaffey

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Table contents:

1. Introduction to Digital Marketing

2. Digital Customers

3. Digital Models

4. Content Marketing

5. Create Integrated Campaigns

6. Social Media Marketing

7. Digital Communications

8. Designing Digital Experiences

9. Digital Innovation

10. Digital Marketing Plan
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