Entrepreneurship: A Real-World Approach 2nd Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 9781933895512
• ISBN-13 ‏ : ‎ 978-1933895512
• Author: Rhonda Abrams

Table contents:

1 What Is Entrepreneurship?

2 Opportunity Identification and Feasibility Analysis

3 Basic Business Research

4 Business Planning

5 Your Customers and Target Market

6 Competitive Analysis, Strategic Positioning, and Risk Assessment

7 Money Management

8 Financing Your Business

9 Marketing Fundamentals

10 Marketing Tactics

11 Sales and Distribution

12 Management and Leadership

13 Human Resources Issues

14 Operations

15 Technology

16 Legal Issues

17 Social Entrepreneurship and Social Responsibility

18 Globalization

19 Growing the Venture

20 Resources

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