Business Research Methods 2nd Edition (eBook PDF) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473760356
- ISBN-13 : 978-1473760356
- Author: Barry Babin, Jon Carr, Mitch Griffin, William Zikmund , Christina Quinlan
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan’s qualitative and holistic approaches are combined with William Zikmund’s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Table contents:
Chapter 1: Introducing Business Research
Chapter 2: Developing Research Skills
Chapter 3: Understanding Research Ethics
Chapter 4: Understanding Research Philosophy
Chapter 5: The Role of Theory
Chapter 6: The Literature Review
Chapter 7: Quantitative Research: An Introduction to Measurement
Chapter 8: Qualitative Research: An Introduction
Chapter 9: Research Methodology and Design
Chapter 10: Understanding Populations and Sampling
Chapter 11: Writing the Research Proposal
Chapter 12: Fieldwork
Chapter 13: Using Observation
Chapter 14: Using Interviews and Focus Groups
Chapter 15: Surveys and Questionnaires
Chapter 16: Attitude Measurement
Chapter 17: Managing Data and Introducing Data Analysis
Chapter 18: Analyzing Qualitative Data
Chapter 19: Analyzing Quantitative Data
Chapter 20: Completing and Presenting the Research
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