(eBook PDF) Strategic Management: A Competitive Advantage Approach, Concepts and Cases 17th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0135173949
- ISBN-13 : 978-0135173947
- Author: Fred David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today’s complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 17th Edition features updated research, cases and examples. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Table contents:
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
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