(eBook PDF) Understanding Canadian Business 10th Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259654958
- ISBN-13 : 978-1259654954
- Author: William G. Nickels, Jim McHugh, Susan McHugh, Rita Cossa, Julie Stevens
Table contents:
PART 1: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE GLOBAL ENVIRONMENTS
CHAPTER 1: The Dynamic Business Environment
CHAPTER 2: How Economic Issues Affect Business
CHAPTER 3: Competing in Global Markets
CHAPTER 4: The Role of Government in Business
CHAPTER 5: Ethics and Social Responsibility
PART 2: BUSINESS OWNERSHIP AND SMALL BUSINESS
CHAPTER 6: Forms of Business Ownership
CHAPTER 7: Entrepreneurship and Starting a Small Business
PART 3: LEADERSHIP, ORGANIZATION, AND PRODUCTION TO SATISFY CUSTOMERS
CHAPTER 8: Management and Leadership
CHAPTER 9: Structuring Organizations for Today’s Challenges
CHAPTER 10: Producing World-Class Goods and Services
PART 4: MANAGEMENT OF HUMAN RESOURCES
CHAPTER 11: Motivating Employees
CHAPTER 12: Human Resource Management
CHAPTER 13: Dealing with Employee-Management Issues
PART 5: MARKETING: HELPING BUYERS BUY
CHAPTER 14: Marketing: Helping Buyers Buy
CHAPTER 15: Managing the Marketing Mix: Product, Price, Place, and Promotion
PART 6: ACCOUNTING INFORMATION AND FINANCIAL ACTIVITIES
CHAPTER 16: Understanding Accounting and Financial Information
CHAPTER 17: Financial Management
CHAPTER 18: The Canadian Financial System
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