(eBook PDF) Strategic Management 6th Edition By Graham Hubbard – Digital Ebook – Instant Delivery Download

Product dtails:

• ISBN-10 ‏ : ‎ 1488617341
• ISBN-13 ‏ : ‎ 978-1488617348
• Author: Graham Hubbard, John Rice, Peter Galvin

The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals.Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed.

Table contents:

Part 1 Business strategy

Chapter 1 What is ‘strategy’?

Chapter 2 Analysing business strategy: creating value

Chapter 3 Analysing the external environment

Chapter 4 Analysing the organisation’s resources and capabilities

Chapter 5 Measuring strategic organisation performance

Chapter 6 Gap analysis and business-level strategic options

Chapter 7 Strategic decision making

Chapter 8 Dynamic competitive strategy

Part 2 Corporate strategy

Chapter 9 Corporate/multi-business strategy

Chapter 10 Acquisitions and alliances

Chapter 11 International strategy

Part 3 Implementation

Chapter 12 Capabilities, systems and structure

Chapter 13 Leadership, people and culture
Leadership

Chapter 14 Change management

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