(eBook PDF) Strategic Management Awareness and Change 8th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473726336
- ISBN-13 : 978-1473726338
- Author: Frank Martin
This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrows business world.
Table contents:
Part I. Understanding strategy and strategic management
1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose
Part II. Analysis and positioning
4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition
Part III. Strategy development
7. Introducing culture and values
8. Creating and formulating strategy: alternatives, evaluation
and choice
9. Strategic planning
10. Strategic leadership and intrapreneurship: towards
visionary leadership?
Part IV. Strategic growth issues
11. Strategic control and measuring success
12. Strategic growth: domestic and/or international?
13. Failure, consolidation and recovery strategies
Part V. Strategy implementation and strategic management
14. Strategy implementation and structure
15. Leading change
16. Managing strategy in the organization
17. The strategically resilient organization
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