(eBook PDF) Crisis Communications: A Casebook Approach 5th Edition

(eBook PDF) Crisis Communications: A Casebook Approach 5th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1138923745
• ISBN-13 ‏ : ‎ 978-1138923744
• Author: Kathleen Fearn-Banks

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

Table contents:

1 Crisis Communications Today

2 Crisis Communications Theory

3 Communications to Prevent Crises

4 Communications When the Crisis Strikes

5 Social Media and Crisis Communications

6 “Textbook” Crises

7 Culture Crises –Domestic

8 Culture Crises: Foreign and International

9 Environmental Crisis

10 Natural Disasters

11 Transportation Crises

12 Product Failure and Product Tampering

13 Death and Injury

14 The Crisis Communications Plan

People also search:

crisis communications a casebook approach pdf

crisis communications a casebook approach 5th edition pdf

what is crisis communication theory

crisis communication definition

crisis communications meaning

crisis communications example