(eBook PDF) Business Communication Process and Product 8th by Mary Ellen – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10: ‎ 1285094077
• ISBN-13: ‎ 978-1285094076
• Author: Mary Ellen Guffey, Dana Loewy 

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market’s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today’s visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3×3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

Table of contents:

Unit 1: Communication Foundations

Ch 1: Business Communication in the Digital Age

Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Ch 3: Intercultural Communication

Unit 2: The Writing Process in the Digital Age

Ch 4: Planning Business Messages

Ch 5: Organizing and Drafting Business Messages

Ch 6: Revising Business Messages

Unit 3: Workplace Communication

Ch 7: Short Workplace Messages and Digital Media

Ch 8: Positive Messages

Ch 9: Negative Messages

Ch 10: Persuasive and Sales Messages

Unit 4: Reports, Proposals, and Presentations

Ch 11: Reporting in the Digital-Age Workplace

Ch 12: Informal Business Reports

Ch 13: Proposals, Business Plans, and Formal Business Reports

Ch 14: Business Presentations

Unit 5: Employment Communication

Ch 15: The Job Search and Résumés in the Digital Age

Ch 16: Interviewing and Following Up

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