(eBook PDF) Innovation and Entrepreneurship 3rd Edition by John Bessant – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1118993098
- ISBN-13 : 978-1118993095
- Author:
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
Table of contents:
Chapter 1: The Innovation Imperative
Chapter 2: Social Innovation
Chapter 3: Innovation, Globalization and Development
Chapter 4: Sustainability-led Innovation
Chapter 5: Entrepreneurial Creativity
Chapter 6: Sources of Innovation
Chapter 7: Search Strategies for Innovation
Chapter 8: Building the Case
Chapter 9: Leadership and Teams
Chapter 10: Exploiting Networks
Chapter 11: Developing New Products and Services
Chapter 12: Creating New Ventures
Chapter 13: Developing Businesses and Talent through Corporate Venturing
Chapter 14: Growing the Enterprise
Chapter 15: Exploiting Knowledge and Intellectual Property
Chapter 16: Business Models and Capturing Value
Chapter 17: Learning to Manage Innovation and Entrepreneurship
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