(eBook PDF) Business in Action 8th Global Edition by Courtland – Digital Ebook – Instant Delivery Download

Product Details:

• ISBN-10 ‏ : ‎ 0134149483
• ISBN-13 ‏ : ‎ 978-0134149486
• Author: John V. Thill, Courtland L. Bovee

“For courses in Introduction to Business ”
An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it! “Business in Action, ” Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. This new Seventh Edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach. MyBizLab(R) provides a seamless synergy with the text to create a dynamic learning program that enables you to learn both in and out of the classroom.
Teaching and Learning Experiences

Table of contents:

1. Developing a Business Mindset

2. Understanding Basic Economics

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

10. Employee Motivation

11. Human Resources Management

12. Labor Relations

13. The Art and Science of Marketing

14. Product and Pricing Strategies

15. Distribution and Marketing Logistics

16. Customer Communication

17. Financial Information and Accounting Concepts

18. Financial Management

19. Financial Markets and Investment Strategies

20. The Money Supply and Banking Systems

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