(eBook PDF) Business Communication: Polishing Your Professional Presence 4th Edition

(eBook PDF) Business Communication: Polishing Your Professional Presence 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 013474022X
• ISBN-13 ‏ : ‎ 978-0134740225
• Author: Barbara Shwom, Lisa Snyder

Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that assists you in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

Table contents:

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Developing Your Professional Presence
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News
7. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8. Finding and Evaluating Business Information
9. Preparing Persuasive Business Proposals
10. Preparing Business Reports
11. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

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