(eBook PDF) International Business: The Challenges of Globalization 9th Edition by John J. Wild – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134729226
- ISBN-13 : 978-0134729220
- Author:
Cultural focus helps students understand key concepts in international business
International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
Table of contents:
PART I: GLOBAL BUSINESS ENVIRONMENT
- Globalization
PART II: NATIONAL BUSINESS ENVIRONMENTS
- Cross-Cultural Business
- Political Economy and Ethics
- Economic Development of Nations
PART III: INTERNATIONAL TRADE AND INVESTMENT
- International Trade Theory
- Political Economy of Trade
- Foreign Direct Investment
- Regional Economic Integration
PART IV: THE INTERNATIONAL FINANCIAL SYSTEM
- International Financial Markets
- International Monetary System
PART V: INTERNATIONAL BUSINESS MANAGEMENT
- International Strategy and Organization
- Analyzing International Opportunities
- Selecting and Managing Entry Modes
- Developing and Marketing Products
- Managing International Operations
- Hiring and Managing Employees
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