Marketing 5th Edition Dhruv Grewal – eBook PDF

Marketing – Ebook PDF Instant Delivery – ISBN(s): 9781259446290,1259446298

Product details:

• ISBN-10 ‏ : ‎ 1259446298
• ISBN-13 ‏ : ‎ 978-1259446290
• Author: Dhruv Grewal, Michael Levy 

Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketingis the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

Grewal/Levy’s M: Marketing 5th edition is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

SmartBook – an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Table of contents:

Module 1: What Is Marketing?

Module 2: Marketing Function

Module 3: Segmentation and Targeting

Module 4: Marketing Strategy

Module 5: Ethics and Social Responsibility

Module 6: Marketing Information and Research

Module 7: Consumer Behavior

Module 8: Positioning

Module 9: Branding

Module 10: Product Marketing

Module 11: Pricing Strategies

Module 12: Place: Distribution Channels

Module 13: Promotion: Integrated Marketing Communication (IMC)

Module 14: Marketing Globally

Module 15: Marketing Plan

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