Marketing – Ebook PDF Instant Delivery – ISBN(s): 9781760423889,9781760423919,1760423882,1760423912\
Product details:
- ISBN-10 : 1760423882
- ISBN-13 : 978-1760423889
- Author: Dhruv Grewal; Michael Levy; Shane Mathews; Paul Harrigan; Tania Bucic; Foula Kopanidis
Marketing 3e brings marketing fundamentals in line with new marketing realities. The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.
Table contents:
Part 1: Assessing the Marketplace
Part 2: Understanding and Targeting the Marketplace
Part 3: Value Creation
Part 4: Value Capture, Delivery and Communication
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