International Business – Ebook PDF Instant Delivery – ISBN(s): 9781265992682,9781264067527,1264067526,1265992681,B09PRRFNMH
Product details:
- ISBN10: 1264067526
- ISBN13: 9781264067527
- Author: Michael Geringer, Jeanne McNett
Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 3rd edition provides a flexible, modular format for instructors along with student-focused features that make the study of IB interesting by connecting content to culture to make it personally relevant for every student!
Table contents:
Module 1 The Challenging Context of International Businessmodule 2 International Trade and Investment
Module 3 Sociocultural Forces
Module 4 Sustainability and Natural Resources
Module 5 Political Forces That Affect Global Trade
Module 6 Intellectual Property Rights and Other Legal Forces
Module 7 Economic and Socioeconomic Forces
Module 8 The International Monetary System and Financial Forces
Module 9 International Competitive Strategy
Module 10 Organizational Design and Control
Module 11 Global Leadership Issues and Practices
Module 12 International Markets: Assessment and Entry Modes
Module 13 Marketing Internationally
Module 14 Managing Human Resources in an International Context
Module 15 International Accounting and Financial Management
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