Consumer Behavior 8e – Ebook PDF Instant Delivery – ISBN(s): 9780357721292,0357721292
Product details:
- ISBN-10 : 0357721292
- ISBN-13 : 978-0357721292
- Author: Wayne Hoyer , Deborah J. MacInnis , Rik Pieters
Table contents:
PART 1. AN INTRODUCTION TO CONSUMER BEHAVIOR
PART 2. THE PSYCHOLOGICAL CORE
PART 3. THE PROCESS OF MAKING DECISIONS
PART 4. THE CONSUMER’S CULTURE
PART 5. CONSUMER BEHAVIOR OUTCOMES AND ISSUES
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