Essentials of Business Communication, 12th Edition – Ebook PDF Instant Delivery – ISBN(s): 9780357714973,0357714970
Product details:
- ISBN-10 : 0357714970
- ISBN-13 : 978-0357714973
- Author: Mary Ellen Guffey, Dana Loewy
Ensure you have the job-ready writing and communication skills that today’s employers demand with Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.
Table of contents:
UNIT 1. BUSINESS COMMUNICATION IN THE INFORMATION AGE
Chapter 1. Thriving in a Digital, Social, and Mobile Workplace
UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA
Chapter 2. Planning Business Messages
Chapter 3. Organizing and Drafting Business Messages
Chapter 4. Revising Business Messages
UNIT 3. WORKPLACE COMMUNICATION
Chapter 5. Short Workplace Messages and Digital Media
Chapter 6. Positive and Neutral Messages
Chapter 7. Bad-News Messages
Chapter 8. Persuasive Messages
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