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SELL 6: Trust-Based Professional Selling 6th Edition Thomas N. Ingram – eBook PDF

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SELL 6: Trust-Based Professional Selling – Ebook PDF

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SELL 6: Trust-Based Professional Selling – Ebook PDF Instant Delivery – ISBN(s): 9781337408004,133740800X,2017957885

Product details:

  • ISBN-13: 978-1337407939
  • Author:  Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource.

Table contents:

1. Overview of Personal Selling
2. Building the Trust and Sales Ethics
3. Understanding Buyers
4. Communication Skills
5. Strategic Prospecting and Preparing for Sales Dialog
6. Planning Sales Dialog and Presentations
7. Sales Dialog: Creating and Communicating Value
8. Addressing Concerns and Earning Commitment
9. Expanding Customer Relationships
10. Adding Value: Self-Leadership and Teamwork

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