Global Strategy 5th Edition – Ebook PDF Instant Delivery – ISBN(s): 9780357512364,0357512367
Product details:
- ISBN-10 : 0357512367
- ISBN-13 : 978-0357512364
- Author: Mike Peng
The world’s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today’s time-starved students in mind — present current topics in every chapter.
Table contents:
- Strategizing Around the Globe.
- Managing Industry Competition.
- Leveraging Resources and Capabilities.
- Emphasizing Institutions, Cultures, and Ethics.
- Growing and Internationalizing the Entrepreneurial Firm.
- Entering Foreign Markets.
- Making Strategic Alliances and Networks Work.
- Managing Competitive Dynamics.
- Diversifying and Managing Acquisitions Globally.
- Strategizing, Structuring, and Innovating Around the
- World.Governing the Corporation Around the World.
Strate - gizing on Corporate Social Responsibility.
- Integrative Cases.
- Business Insights.
- Group Project.
- Global Literacy Post-Course Assessment.
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