Managerial economics – Ebook PDF Instant Delivery – ISBN(s): 9781473758353,1473758351
Product details:
- ISBN-10 : 1473758351
- ISBN-13 : 978-1473758353
- Author: Mark Hirschey, Eric Bentzen
The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text’s unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.
Table of contents:
Part 1: Overview of Managerial Economics
Chapter 1: Nature and Scope of Managerial Economics
Chapter 2: Economic Optimization
Chapter 3: Demand and Supply
Part 2: Demand Analysis and Estimation
Chapter 4: Demand Analysis
Chapter 5: Demand Estimation
Chapter 6: Forecasting
Part 3: Production and Competitive Markets
Chapter 7: Production Analysis
Chapter 8: Cost Analysis and Estimation
Chapter 9: Linear Programming
Chapter 10: Competitive Markets
Chapter 11: Performance and Strategy in Competitive Markets
Part 4: Imperfect Competition
Chapter 12: Monopoly and Monopsony
Chapter 13: Monopolistic Competition and Oligopoly
Chapter 14: Game Theory and Competitive Strategy
Chapter 15: Pricing Practices
Part 5: Long-Term Investment Decisions
Chapter 16: Risk Analysis
Chapter 17: Capital Budgeting
Chapter 18: Organization Structure and Corporate Governance
Chapter 19: Government in the Market Economy
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