MKTG4 – Ebook PDF Instant Delivery – ISBN(s): 9780170411769,0170411761
Product details:
- ISBN-10 : 0538468246
- ISBN-13 : 978-0538468244
- Author: Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel, Jr., Jane Summers, Michael Gardiner
Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Table contents:
PART ONE: AN INTRODUCTION
1 An overview of marketing
2 Marketing strategy
3 Ethics and the marketing environment
PART TWO CONSUMER INFORMATION
4 Consumer decision making
5 Business-to-business marketing
6 Segmenting and targeting markets
7 Market research
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