(eBook PDF) Public Relations Writing 3th Edition by Mahoney, James – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0190304650
• ISBN-13 ‏ : ‎ 978-0190304652
• Author: James Mahoney

Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.

The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.
Table contents:

1 Introduction

2 Contexts for Public Relations

3 Research and Planning for Public Relations

4 Public Relations Goals and Objectives

5 Developing and Writing Messages

6 Writing and Placing a Media Release

7 Writing for Social Media and the Web

8 Interpersonal Communication

9 Beyond the Mass News Media

10 Communication within Organisations

11 Getting the Job Done

12 Writing a Public Relations Evaluation Plan

Glossary

References

Index

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