Sale!

(eBook PDF) Marketing Strategy and Competitive Positioning by Graham J. Hooley

Original price was: $50.00.Current price is: $35.00.

(eBook PDF) Marketing Strategy and Competitive Positioning by Graham J. Hooley – Instant Download

SKU: EB-3172 Categories: , , Tags: , , , , ,

(eBook PDF) Marketing Strategy and Competitive Positioning by Graham J. Hooley – Digital Ebook – Instant Delivery Download

Product details:

  • ISBN-10 ‏ : ‎ 1292017317
  • ISBN-13 ‏ : ‎ 978-1292017310
  • Author: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

Table contents:

Chapter 1 Marketing Strate
Chapter 2 Strategic Marketing Planning
Chapter 3 Competitive Market Analysis
Chapter 4 Customer Analysis
Chapter 5 Competitor Analysis
Chapter 6 Understanding the Organisational Resource Base
Chapter 7 Understanding Current and Future Competitive Positions
Chapter 8 Segmentation and Positioning Research
Chapter 9 Selecting market targets
Chapter 10 Competitive Positioning Strategies
Chapter 11 Competing through the new marketing mix
Chapter 12 Competing through innovation
Chapter 13 Competing through superior service and customer relationships
Chapter 14 Strategic customer management
Chapter 15 Strategic Alliances and networks
Chapter 16 Strategy Implementation and Internal Marketing
Chapter 17 Corporate Social Responsibility and Ethics
Chapter 18 Implementing the Strategy

People also search:

Marketing Strategy and Competitive Positioning

What is marketing strategy and positioning

What are the 4 competitive position strategies

What is competitive positioning in marketing

What is marketing strategy differentiation and positioning