Global Marketing [Print Replica] – Ebook PDF Instant Delivery – ISBN(s): 9781292251806,1292251808

Product details:

• ISBN-10 ‏ : ‎ 1292251808
• ISBN-13 ‏ : ‎ 978-1292251806
• Author: Svend Hollensen

Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.

Table contents:

Part I The decision whether to internationalize

Part II Deciding which markets to enter

Part III Market entry strategies

Part IV Designing the global marketing programme

Part V Implementing and coordinating the global

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