(eBook PDF) Business Communication: Building Critical Skills 6th Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259089096
- ISBN-13 : 978-1259089091
- Author:
Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting. The book’s communication model, PAIBOC, equips students to become audience-focused communicators
Table contents:
Unit 1 Building Blocks for Effective Messages
Module 1: Business Communication, Management, and Success
Module 2: Adapting Your Message to Your Audience
Module 3: Communicating Across Cultures
Module 4: Planning, Writing, and Revising
Module 5: Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
Module 6: You-Attitude
Module 7: Positive Emphasis
Module 8: Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
Module 9: Formats for Letters and Memos
Module 10: Informative and Positive Messages
Module 11: Negative Messages
Module 12: Persuasive Messages
Module 13: E-mail Messages, Web Writing, and Technology
Unit 4 Polishing Your Writing
Module 14: Editing for Grammar and Punctuation
Module 15: Choosing the Right Word
Module 16: Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
Module 17: Listening
Module 18: Working and Writing in Teams
Module 19: Planning, Conducting, and Recording Meetings
Module 20: Making Oral Presentations
Unit 6 Research, Reports, and Visuals
Module 21: Proposals and Progress Reports
Module 22: Finding, Analyzing, and Documenting Information
Module 23: Short Reports
Module 24: Long Reports
Module 25: Using Visuals
Unit 7 Job Hunting
Module 26: Researching Jobs
Module 27: Resumes
Module 28: Job Application Letters
Module 29: Job Interviews
Module 30: Follow-Up Letters and Calls and Job Offers
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