(eBook PDF) CB Consumer Behaviour 2nd Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0176570381
- ISBN-13 : 978-0176570385
- Author: Murray Babin Harris
The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our “student-tested, faculty-approved” process, unique to Nelson’s 4ltr Press series. CB delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering – MindTap – that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes.
Table contents:
- What is CB, and why should I care?
- Value and the consumer behaviour value framework
- Consumer learning starts here : perception
- Comprehension, memory, and cognitive learning
- Motivation and emotion : driving consumer behaviour
- Personality, lifestyles, and the self-concept
- Attitudes and attitude change
- Consumer culture
- Microcultures
- Group and interpersonal influence
- Consumers in situations
- Decision making I : need recognition and search
- Decision making II : alternative evaluation and choice
- Consumption to satisfaction
- Consumer relationships
- Marketing ethics and consumer misbehaviour
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