(eBook PDF) Entrepreneurship And Small Business 4th Asia Pacific – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1118362543
- ISBN-13 : 978-1118362549
- Author:
Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose.
Starting and running your own enterprise is one the most rewarding – and challenging – journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture.
ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective.
The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.
table of contents:
PART 1 The nature of small business and entrepreneurship
CHAPTER 1 Entrepreneurship: definition and evolution
CHAPTER 2 Opportunities and entrepreneurs
CHAPTER 3 Creativity, innovation and entrepreneurship
CHAPTER 4 Small business: definitions and characteristics
CHAPTER 5 Community contexts of small business
PART 2 Getting into business
CHAPTER 6 Options for going into business
CHAPTER 7 Market research and strategy formulation
CHAPTER 8 Preparing a business plan
CHAPTER 9 Legal issues
CHAPTER 10 Financing business ventures
CHAPTER 11 Accessing business advice and assistance
PART 3 Managing key functions
CHAPTER 12 Marketing
CHAPTER 13 Operations management
CHAPTER 14 Human resource issues in new and small firms
CHAPTER 15 Financial information and management
PART 4 Selected topics
CHAPTER 16 ICT as a business tool
CHAPTER 17 Managing growth and transition
CHAPTER 18 Corporate entrepreneurship
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