(eBook PDF) Essentials of Strategic Management: The Quest for Competitive Advantage 5th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1259546985
• ISBN-13 ‏ : ‎ 978-1259546983
• Author:  John Gamble, Arthur Thompson , Margaret Peteraf 

Table contents:

1. Concepts and techniques for crafting and executing strategy
2. Section a: introduction and overview
3. Strategy, business models, and competitive advantage
4. Charting a company’s direction: vision and -mission, objectives, and strategy
5. Section b: core concepts and analytical tools
6. Evaluating a company’s external environment
7. Evaluating a company’s resources, capabilities, and competitiveness
8. Crafting a strategy
9. The five generic competitive strategies
10. Strengthening a company’s competitive -position : strategic moves, timing, and scope of operations
11. Strategies for competing in international markets
12. Corporate strategy: diversification and the -multibusiness company
13. Ethics, corporate social responsibility, -environmental sustainability, and strategy
14. Executing the strategy
15. Superior strategy execution-another path to competitive advantage

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