(eBook PDF) Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134153979
- ISBN-13 : 978-0134153971
- Author: Fred David, Forest David
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
Table contents:
1 The Nature of Strategic Management
2 The Business Vision and Mission
3 The External Assessment
4 The Internal Assessment
5 Strategies in Action
6 Strategy Analysis and Choice
7 Implementing Strategies: Management, Operations, and Human Resource Issues
8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
9 Strategy Review, Evaluation, and Control
10 Business Ethics, Social Responsibility, and Environmental Sustainability
11 Global and International Issues
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