(Original PDF) GLOBAL 4 (with GLOBAL Online, 1 term (6 months) 4th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1337406821
- ISBN-13 : 978-1337406826
- Author: Mike W. Peng
Through ongoing research into students workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.
Table of contents:
Part 1: Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding Politics, Laws, & Economics
Chapter 3: Emphasizing Cultures, Ethics, & Norms
Chapter 4: Leveraging Resources & Capabilities
Part 2: Acquiring Tools
Chapter 5: Trading Internationally
Chapter 6: Investing Abroad Directly
Chapter 7: Dealing with Foreign Exchange
Chapter 8: Capitalizing on Global & Regional Integration
Part 3: Managing around the World
Chapter 9: Growing & Internationalizing the Entrepreneurial Firm
Chapter 10: Entering Foreign Markets
Chapter 11: Making Alliances & Acquisitions Work
Chapter 12: Strategizing, Structuring, & Learning around the World
Chapter 13: Managing Human Resources Globally
Chapter 14: Competing in Marketing & Supply Chain Management
Chapter 15: Managing Corporate Social Responsibility Globally
Endnotes
Index
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