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(Original PDF) Converging Media: A New Introduction to Mass Communication 5th Edition

Name: (Original PDF) Converging Media: A New Introduction to Mass Communication 5th Edition
SKU: EB-10203
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(Original PDF) Converging Media: A New Introduction to Mass Communication 5th Edition – Instant Download

SKU: EB-10203 Categories: Ebook-PDF, Philosophy, Politics, Social Science Tags: 5th Edition, A New Introduction to Mass Communication, Converging Media

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(Original PDF) Converging Media: A New Introduction to Mass Communication 5th Edition – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 0190271515
ISBN-13 ‏ : ‎ 978-0190271510
Author: John V. Pavlik

From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fifth Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

Table contents:

Part One: The changing media landscape. Mass communication and its digital transformation

Media literacy in the digital age

Part two: Mass-communication formats. Print media: books, newspapers, and magazines

Audio media: music recordings, radio

Visual media: photography, movies, and television

Interactive media: the internet, video games, and augmented reality

Part three: Media perspectives. The impact of social media

Journalism: from information to participation

Advertising and public relations: the power of persuasion

Part four: Media and society. Media ethics

Communication law and regulation in the digital age