(Original PDF) Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 4th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0205031978
- ISBN-13 : 978-0205031979
- Author: Charles Marsh, David W. Guth, Bonnie Poovey Short
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Table of contents:
SECTION 1 Strategic Writing
SECTION 2 Strategic Writing in Public Relations
SECTION 3 Strategic Writing in Advertising
SECTION 4 Strategic Writing in Sales and Marketing
SECTION 5 Strategic Writing in Business Communication
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