(Original PDF) Business Communication for Success (Canadian Edition) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1453347461
- ISBN-13 : 978-1453347461
- Author: Scott McLean, Murray Moman
Business Communication for Success is a comprehensive introduction to business communication, which is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike other books in the marketplace, McLean included sections dedicated to discussing mobile communication and family business communication. The Canadian version includes proper spelling and grammar for the Northern Territories and the examples are adapted to reflect Canadian companies and situations.
Table of contents:
Chapter 1: Effective Business Communication
Chapter 2: Delivering Your Message
Chapter 3: Understanding Your Audience
Chapter 4: Effective Business Writing
Chapter 5: Writing Preparation
Chapter 6: Writing
Chapter 7: Revising and Presenting Your Writing
Chapter 8: Feedback in the Writing Process
Chapter 9: Business Writing in Action
Chapter 10: Developing Business Presentations
Chapter 11: Nonverbal Delivery
Chapter 12: Organization and Outlines
Chapter 13: Presentations to Inform
Chapter 14: Presentations to Persuade
Chapter 15: Business Presentations in Action
Chapter 16: Intrapersonal and Interpersonal Business Communication
Chapter 17: Negative News and Crisis Communication
Chapter 18: Intercultural and International Business Communication
Chapter 19: Group Communication, Teamwork, and Leadership
Chapter 20: Communicating for Employment
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