(Original PDF) Business Communication Essentials: A Skills-Based Approach 8th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134729404
- ISBN-13 : 978-0134729404
- Author: Courtland Bovee, John Thill
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.
Table contents:
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
- Professional Communication in Today’s Digital, Social, Mobile World
- Collaboration, Interpersonal Communication, and Business Etiquette
PART 2: THE 3-STEP WRITING PROCESS
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
- Crafting Messages for Digital Channels
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
- Understanding and Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing and Delivering Business Presentation
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
- Building Careers and Writing Resumes
- Applying and Interviewing for Employment
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