(Original PDF) Canadian Advertising in Action 11th Canadian Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134228847
- ISBN-13 : 978-0134228846
- Author: Keith Tuckwell
Praised for its clear writing style and solid Canadian examples, Advertising in Actionprovides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.
Table contents:
- Advertising in a Marketing Communications Environment
- The Advertising Industry
- Consumer Behaviour Concepts and Target Marketing
- Strategic Planning Concepts for Marketing Communications
- Creative Planning Essentials
- Design, Layout, and Production
- Media Planning Essentials
- Print Media Newspapers and Magazines
- Broadcast Media Television and Radio
- Out-of-Home Media
- Direct Response Media
- Interactive Media
- Sales Promotion
- Public Relations and Experiential Marketing
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