(eBook PDF) E-Commerce 2021 Business, Technology, and Society 16th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0136931804
- ISBN-13 : 978-0136931805
- Author: Kenneth C. Laudon
The entire 16th Edition has been updated through October 2020, and includes current coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Each chapter features job postings from online companies for entry-level positions with guidance that will help you apply course knowledge to likely interview questions.
Table contents:
- The Revolution Is Just Beginning
- E-commerce Business Models and Concepts
- E-commerce Infrastructure: The Internet, Web, and Mobile Platform
- Building an E-commerce Presence: Websites, Mobile Sites, and Apps
- E-commerce Security and Payment Systems
- E-commerce Marketing and Advertising Concepts
- Social, Mobile, and Local Marketing
- Ethical, Social, and Political Issues in E-commerce
- Online Retail and Services
- Online Content and Media
- Social Networks, Auctions, and Portals
- B2B E-commerce: Supply Chain Management and Collaborative Commerce
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e-commerce 2021 business technology and society 16th edition