(eBook PDF) Edexcel ASA Level Business 5th Revised Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1447983548
- ISBN-13 : 978-1447983545
- Author: Dave Hall, Carlo Raffo, Dave Gray , Alain Anderton , Rob Jones
This Student Book is accompanied by an ActiveBook (digital version of the Student Book) and covers both the AS and A level courses for the Edexcel Business specification from 2015.
- The Student Book contains clear signposted links and support for quantitative skills, synoptical, evaluative and analytical skills to help you develop your conceptual understanding of each topic. It follows the qualification specification closely and covers all the information you need, together with additional examples that allow for a deeper understanding of the topics. You’ll also find assessment support for both AS and A level with sample answers, practice questions and guidance to help you tackle the exam questions.
- The ActiveBook gives you easy online access to the textbook content so you don’t have to carry the book to and from school or college. You can also personalise it with notes, highlights and links to wider reading – perfect for supporting coursework and revision activities.
Table contents:
Chapter 1: The market
Chapter 2: Market research
Chapter 3: Market positioning
Chapter 4: Demand
Chapter 5: Supply
Chapter 6: Markets
Chapter 7: Price elasticity of demand
Chapter 8: Income elasticity of demand
Chapter 9: Product/service design
Chapter 10: Branding and promotion
Chapter 11: Pricing strategies
Chapter 12: Distribution
Chapter 13: Marketing strategy
Chapter 14: Approaches to staffing
Chapter 15: Recruitment, selection and training
Chapter 16: Organisational design
Chapter 17: Motivation in theory and practice
Chapter 18: Leadership
Chapter 19: Role of an entrepreneur
Chapter 20: Entrepreneurial motives and characteristics
Chapter 21: Business objectives
Chapter 22: Forms of business 1
Chapter 23: Forms of business 2
Chapter 24: Business choices
Chapter 25: Moving from entrepreneur to leader
Chapter 26: Internal finance
Chapter 27: External finance
Chapter 28: Liability
Chapter 29: Planning
Chapter 30: Sales forecasting
Chapter 31: Sales, revenue and costs
Chapter 32: Break-even
Chapter 33: Budgets
Chapter 34: Profit
Chapter 35: Liquidity
Chapter 36: Business failure
Chapter 37: Production, productivity and efficiency
Chapter 38: Capacity utilisation
Chapter 39: Stock control
Chapter 40: Quality management
Chapter 41: Economic influences
Chapter 42: Legislation
Chapter 43: The competitive environment
Chapter 44: Corporate objectives
Chapter 45: Theories of corporate strategy
Chapter 46: SWOT analysis
Chapter 47: Impact of external influences
Chapter 48: Growth
Chapter 49: Mergers and takeovers
Chapter 50: Organic growth
Chapter 51: Reasons for staying small
Chapter 52: Quantitative sales forecasting
Chapter 53: Investment appraisal
Chapter 54: Decision trees
Chapter 66: Growing economies
Chapter 67: International trade and business growth
Chapter 68: Factors contributing to increased globalisation
Chapter 69: Protectionism
Chapter 70: Trading blocs
Chapter 71: Conditions that prompt trade
Chapter 72: Assessment of a country as a market
Chapter 73: Assessment of a country as a production location
Chapter 74: Reasons for global mergers or joint ventures
Chapter 75: Global competitiveness
Chapter 76: Marketing
Chapter 77: Niche markets
Chapter 78: Cultural/social factors
Chapter 79: The impact of MNCs
Chapter 80: Ethics
Chapter 81: Controlling MNCs
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