The Future of Business 4th dition – Digital Ebook – Instant Delivery Download
product details:
- ISBN: 032459075X
- ISBN-13: 9780324590753
- Authors: Lawrence J Gitman, Gitman, Carl McDaniel
table of contents:
Part 1: Business in a Global Environment
1 The Changing Face of Business 2 Economic Challenges Facing Business Today
3 International Business and Competing in World Markets
4 Business Ethics and Social Responsibility
PART 2: Starting and Growing Your Business
5 Small Business and the Legal Forms of Business Ownership
6 Entrepreneurship and Starting a Business
PART 3: Management: Empowering People to Achieve Business Goals
7 Management, Leadership, and the Internal Organization
8 Human Resource Management: From Recruitment to Labour Relations
9 Top Performance through Empowerment, Teamwork, and Communication
10 Production and Operations Management
11 Using Technology to Manage Information
PART 4: Marketing Management
12 Customer-Driven Marketing
13 Product and Distribution Strategies
14 Promotion and Pricing Strategies
15 Trends in E-Commerce
PART 5: Managing Financial Resources
16 Understanding Accounting and Financial Statements
17 The Financial System and Investing
18 Financial Management