(eBook PDF) The Business of Fashion: Designing, Manufacturing, and Marketing 6th Edition

(eBook PDF) The Business of Fashion: Designing, Manufacturing, and Marketing 6th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1501349120
• ISBN-13 ‏ : ‎ 978-1501349126
• Author: Leslie Davis Burns, Kathy K. Mullet

Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production to retailing – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

table of contents:

Part 1: Organization of the Global Fashion Industries

1. Historical Perspective of the Fashion Industry

2. Global Fashion Supply/Value Chain

3. Business and Legal Framework of Companies in the Fashion Industries

4. Global Materials Industry

5. Fashion Brands: Company Organization

Part 2: Creating and Marketing a Fashion Brand

6. Creating a Fashion Brand: Research

7. Creating a Fashion Brand: Design Brief

8. Design Development and Style Selection

9. Marketing Fashion Brands

Part 3: Production and Distribution of Fashion Brands

10. Preproduction Processes

11. Sourcing Decisions and Production Centers

12. Production Processes

13. Distribution and Retailing

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